Paramount Adding Three New Mattress Brands

Posted by MCC on April 19th, 2010 at 07:00am

Paramount has expanded it’s portfolio by adding three new mattress brands. The Norfolk, Va. based bedding producer began at the end of the Great Depression and is trying to boost business by supplying brands that can meet with a wide variety of customer needs.

“We are excited about the additional opportunities we can give our customers with these brands,” said Richard Diamonstein, a bedding veteran who is the third generation of his family to work at the company and is its executive vice president. His father, Arthur, is chairman.

“We are giving our customers different options to help them differentiate themselves from other retailers,” Richard Diamonstein continued. “And these brands augment what we are already doing.” Paramount has been a licensee of Comfort Solutions for over 40 years.

A large section of their showroom at High Point Market was devoted to the three new lines it designed. Back Performance, Heavy Duty and Quilt-O-Pedic were added. Although, Quilt-O-Pedic actually isn’t a new line, it was first introduced by the company in the 1930’s. It had been the first quilted mattress in the area by had been dormant for over a decade.

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