HFI Bringing Peoploungers Brand to High Point Market

Posted by MCC on October 4th, 2010 at 07:00am

HFI, home furnishings brand development specialists recently announced that they have acquired the rights to Peoploungers. Peoploungers is a very popular and time tested brand of sofas, lounge chairs and motion furniture. Uner their newly acquired license, HFI says it will reinvent the brand to meet the needs of today’s consumers.

“The new approach will encompass all types of lounging for all types of people,” said Steve Dinkins, president of Peoploungers.  “The new Peoploungers brand is built around the concept that everyone enjoys comfort and style, and there is demand in the market for a more refreshing, fashion-forward style related to all categories of seating.”

“From the teenagers’ need for a great gaming chair to the young adult moving into their first apartment, the new Peoploungers collection will appeal to a broad segment of today’s consumers,” Dinkins added.  “The line will fill some important voids in the market while attracting anyone with a need for great design and value.”

At this October’s High Point Market, in Market Square #390, HFI will introduce over 200 designs of the Peoploungers brand. The designs will offer consumers a wide selection of styles. It will include home theater seating, sleep sofas, stationary leather furnishings, recliners, occasional and accent furniture and a variety of slip covered upholstery.

“Peoploungers has taken the trends seen in the market and is filling the consumers’ needs for lounging for all generations,” says Britt Albright, senior vice president of creative for HFI Brands. “The collection will use fresh fabrics, versatile slipcovers, creative patchwork collages and accent pillows to add flavor, color and individual personality to a leather assortment.”

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