Chromcraft Premiers Youth Brand At Las Vegas Market

Posted by slone on January 23rd, 2010 at 10:02pm

More and more designers are creating styles that reflect the tastes of young consumers. The fast growing “Tween” market includes kids up to 18 years of age and beyond. To cater to this market, Chromcraft Revington Inc. will debut a new line at the Las Vegas Market.

The CR Kids and Beyond line covers a variety of styles from Country French to Rustic and Cottage to Contemporary. The collection will be featured in Chromcraft’s 13th floor showroom in Building B. Dressers in the new line will be priced from $399 to $599 and headboards, bunks and beds will be priced from $199 to $999.

While the “Tween” market generally focuses on children that range from 8 to 12, Chromcraft is designing the new line to be used beyond the adolescent years. At the same time, Chromcraft hopes the line will go beyond parents expectations in quality, functionality and value.

Under Furniture News